Sam Faiers – Biography, Net Worth, Family and Business Ventures

Sam Faiers first came into the public eye as a cast member of The Only Way Is Essex (TOWIE) in 2010. Over the years she has built a career that stretches from reality television into fashion, wellness, and digital content. Born on 31 December 1990 in Brentwood, Essex, she is now recognised both as a TV personality and as the co‑founder of a major collagen supplement brand.

Her journey from Essex nightlife to boardroom entrepreneur is a familiar one in modern British entertainment, but Faiers has managed to sustain relevance by reinventing herself through family‑focused reality shows, social media, and a growing wellness business.

Below is a quick overview of the core facts about Sam Faiers, followed by a deeper look at her television career and the path that led her to where she is today.

Key insights about Sam Faiers

• She rose to fame as a cast member of TOWIE in 2010 and became one of the show’s most recognised personalities.
• She transitioned from reality TV to entrepreneurship, co‑founding Revive Collagen, a leading collagen supplement brand in the UK.
• Sam and her sister Billie Faiers have often collaborated on business ventures, including clothing lines and TV shows (The Mummy Diaries).
• She is married to Paul Knightley; the couple has three children: Paul (2016), Rosie (2017), and Edward (2022).
• Sam maintains a strong social media presence across Instagram, TikTok, and Facebook, where she promotes wellness, fashion, and family life.

Snapshot facts

How old is Sam Faiers?

Sam Faiers was born on 31 December 1990, making her 34 years old as of 2025. Her birthplace is Brentwood, Essex, where she was raised and first launched her television career. Wikipedia and IMDb confirm the date and location.

What is Sam Faiers’ full name?

Her full name is Samantha Elizabeth Faiers. She has used this name in official records and professional contexts since her early days on TOWIE. Famous Birthdays also lists her under Samantha Elizabeth Faiers.

When did Sam Faiers appear on TOWIE?

She joined the cast of The Only Way Is Essex when the show launched in 2010 and remained a main cast member until 2014. During her time on TOWIE she became one of the show’s most recognisable faces. Her departure was influenced partly by her diagnosis of Crohn’s disease in February 2014. Wikipedia provides the full timeline.

What Is Sam Faiers’ Net Worth and How Did She Build Her Wealth?

Estimates of Sam Faiers’ net worth vary, partly because her main sources of income have shifted over the years. A 2020 source put her net worth at around £4.2 million, derived from reality television, endorsements, and earlier fashion ventures. More recent reporting, however, focuses on the growth of Revive Collagen, which she described in a 2026 podcast interview as a £28 million wellness business. Because these figures refer to different types of financial measurement (personal net worth vs. business valuation or revenue), they are not directly comparable. Tuko and the 2026 podcast interview are the sources for these numbers.

What is Revive Collagen?

Revive Collagen is a ready‑to‑drink collagen supplement brand co‑founded by Sam Faiers in 2018. The company grew rapidly and now claims to be Europe’s fastest‑selling collagen brand, a statement Faiers includes in her Instagram bio. Revive Collagen’s official website details the product line. The business is a pillar of her current public identity as an entrepreneur in the wellness space.

Does Sam Faiers have a clothing line?

Over the years Sam Faiers has launched or been associated with several fashion ventures, including a boutique called Minnie’s Boutique (later moved online), and brands such as Orbits London and Saint Avenue. She also had a clothing collaboration with InTheStyle. The available sources suggest a pattern of fashion entrepreneurship linked to her television profile, but there is no single current stand‑alone clothing line that she actively promotes. A 2026 interview outlines the history of her fashion work.

What other business ventures has Sam Faiers pursued?

Beyond collagen and fashion, Faiers co‑hosted the podcast The Sam & Billie Show with her sister Billie, which began in 2021 and continues to release episodes. She has also maintained a voice role in the animated film Paw Patrol: The Movie (2021). Her business interests remain concentrated in wellness, lifestyle, and digital content. Her Instagram profile reflects the blend of personal branding and commercial promotion.

Who Are Sam Faiers’ Husband, Children, and Sister Billie?

Who is Sam Faiers’ husband Paul Knightley?

Sam Faiers is married to Paul Knightley, a long‑term partner with whom she has three children. The couple reportedly married in 2020. Knightley is not a television personality; he largely stays out of the public eye, though he occasionally appears in family content on Sam’s social media. Tuko and Famous Birthdays both identify him as her partner.

How many children does Sam Faiers have?

Sam Faiers has three children: a son, Paul Tony Knightley (born March 2016); a daughter, Rosie Elizabeth Knightley (born November 2017); and a second son, Edward (born May 2022). Her children are frequently featured on her Instagram account. Instagram provides a visual record of family life.

Who is Billie Faiers and what does she do?

Billie Faiers, Sam’s older sister, is also a television personality and businesswoman. She appeared on TOWIE alongside Sam and later co‑starred in The Mummy Diaries. The sisters have collaborated on multiple ventures, including the podcast The Sam & Billie Show and a now‑closed boutique called Minnie’s Boutique. Billie runs her own fashion and lifestyle brand, and has a significant social media following. ITV’s hub for The Mummy Diaries showcases their joint television work.

What Are the Key Milestones in Sam Faiers’ Life and Career?

1. 1990 – Born on 31 December in Brentwood, Essex. Wikipedia
2. 2010 – Joins the cast of TOWIE (series 1) as a main cast member. Wikipedia
3. 2014 – Leaves TOWIE after series 10; appears on Celebrity Big Brother (finishes 5th). Big Brother Fandom
4. 2016 – Gives birth to first child, Paul Jr.; stars in The Mummy Diaries with Billie. Famous Birthdays
5. 2017 – Gives birth to daughter Rosie. Tuko
6. 2018 – Co‑founds Revive Collagen. Wikipedia
7. 2020 – Marries Paul Knightley. Famous Birthdays
8. 2022 – Gives birth to third child, Edward. Instagram
9. 2024 – Revive Collagen becomes a leading UK collagen brand; Sam focuses on wellness and family content.

What Is Known for Certain About Sam Faiers and What Remains Unclear?

How Does Sam Faiers Fit Into the Wider Reality TV Entrepreneur Landscape?

Sam Faiers exemplifies the modern reality‑star‑to‑entrepreneur pipeline, using her television fame as a springboard to build a wellness brand. Unlike many TOWIE cast members who faded from the public eye, she successfully diversified into health and beauty, capitalising on the growing demand for collagen supplements.

Her collaboration with sister Billie Faiers on The Mummy Diaries and shared businesses strengthened their combined brand appeal. The shift from TV to digital content – particularly Instagram and TikTok – shows adaptability; her current content focuses on motherhood and wellness rather than nightlife. This move from celebrity to lifestyle authority is a common trajectory among reality personalities, but Faiers has managed to sustain commercial momentum through a tangible product line. Celebrity Net Worth notes the ongoing relevance of her brand.

For a deeper look at another reality TV personality who made a similar transition, see the profile of Georgia Harrison – Biography, Revenge Porn Case, and TV Shows.

Where Do These Facts Come From?

The information in this article is drawn from publicly available sources, including Wikipedia, IMDb, Sam Faiers’ own social media profiles, interviews, and media reports. Below are several key statements attributed directly to those sources.

“I’m a mum of three, a businesswoman, and a lover of wellness, business & travel.”

– Instagram bio (@samanthafaiers)

“Samantha Elizabeth Faiers (born 31 December 1990) is an English television personality. She starred in the ITV2 reality series The Only Way Is Essex from 2010.”

– Wikipedia – Sam Faiers

“Revive Collagen is Europe’s fastest-selling collagen brand.”

– Sam’s Instagram bio (as of 2025)

What Is the Overall Story of Sam Faiers?

Sam Faiers’ career arc moves from reality TV stardom on TOWIE to family‑focused reality shows with her sister, and ultimately to ownership of a significant wellness business in Revive Collagen. She is active on social media, where she blends personal content with brand promotion. Her strongest commercial success to date is Revive Collagen, while her earlier recognition came from television and associated fashion projects. For more on other female entrepreneurs who started in the public eye, read Trinny Woodall – Net Worth, Age, Husband, Daughter.

Frequently Asked Questions