Labranda Suites Costa Adeje – Reviews and Booking Guide

Hovima Suites Costa Adeje, formerly known as Labranda Suites Costa Adeje, is a 4-star hotel in the popular resort of Costa Adeje in southern Tenerife. The property sits in a prime position close to Blue Flag Playa Fanabe, offering guests easy access to shops, restaurants, and beach facilities. Since rebranding under the Hovima banner, the hotel has attracted attention from major tour operators including Jet2 and TUI, which now feature it prominently in their package holiday listings.

Guest reviews on platforms such as TripAdvisor paint a generally positive picture, with particular praise directed at the cleanliness of communal areas, the spaciousness of the rooms, and the friendliness of housekeeping and dining staff. The hotel operates both family-friendly zones and adults-only areas, catering to different types of travellers seeking a sun-and-sand break in the Canary Islands. With a TripAdvisor ranking of 36th out of 76 hotels in Costa Adeje and a Travellers’ Choice award to its name, the property occupies a solid mid-range position in a competitive market.

Labranda Suites Costa Adeje Reviews

What Guests Are Saying

Reviews across multiple platforms highlight several recurring themes. Cleanliness receives consistent praise, with guests describing rooms and communal areas as “very clean, spacious and modern” and noting that restaurants and pools are maintained to a high standard. The modern and stylish interior has impressed visitors, particularly those who have returned after the rebrand and observed improvements to facilities.

Staff performance draws mixed responses depending on department. Housekeeping and dining teams receive widespread commendation for being “friendly and helpful,” with guests describing them as attentive and kind. Reception, however, has attracted more variable feedback, with some travellers noting slower check-in processes or less consistent service compared to other departments.

The location earns strong marks from reviewers who describe it as “perfect to visit Costa Adeje,” with proximity to Blue Flag Playa Fanabe, shopping centres, and a selection of bars and restaurants. Many guests appreciate being able to walk to the beach and local amenities without relying on transport, making the hotel particularly suitable for independent travellers and families who prefer to explore independently.

TripAdvisor Performance

TripAdvisor lists Hovima Suites Costa Adeje with a rating of 4.1 out of 5 based on 2,266 reviews, placing it at position 36 among 76 hotels in the area. The breakdown of scores reveals particular strengths in location (4.5) and cleanliness (4.5), with rooms also scoring well at 4.4. Service and sleep quality both register at 4.3, while value scores slightly lower at 4.0. The hotel has been recognised with a TripAdvisor Travellers’ Choice award, indicating sustained positive performance relative to competitors in the same destination.

Key Insights from Review Analysis

• Clean, spacious, and modern rooms consistently praised across platforms
• Location near Playa Fanabe scores highest among guest priorities
• Housekeeping and dining staff receive the most positive feedback
• Reception service is the most commonly cited area for improvement
• Post-rebrand improvements have addressed earlier maintenance concerns
• Adults-only pool area is frequently recommended by returning guests
• Value for money rated positively given the 4-star positioning

Labranda Suites Costa Adeje with Jet2

Jet2holidays features Hovima Suites Costa Adeje (formerly Labranda Suites Costa Adeje) prominently in its Tenerife programme, offering package holidays that combine flights, transfers, and accommodation. The operator presents the property with emphasis on its modern interiors, dual-zone layout separating adults-only and family areas, and amenities such as the rooftop bar with views and the adults-only swimming pool. Free Wi-Fi is highlighted as part of the package offering.

Jet2holidays backs its offering with high provider ratings, including a Trustpilot score of 4.5 out of 5 based on 243,757 reviews, Feefo Platinum Trusted status, and recognition from Which?. These third-party accreditations provide prospective guests with additional confidence in the booking experience and customer service quality associated with purchasing a package through the operator.

The Jet2 listing emphasises both family zones and adults-only areas, suggesting the hotel appeals to mixed-group bookings where different generations or couple and family segments travel together but value separate leisure spaces. The rooftop bar with views and the dedicated adults-only pool feature as standout amenities in the promotional description, reflecting the dual-market positioning that has emerged since the rebrand.

Booking Considerations with Jet2

Travellers purchasing through Jet2holidays can typically select from various board basis options, though all-inclusive packages are prominently featured. The operator’s website allows filtering by preferred departure dates, duration, and board type, enabling customers to compare costs against room-only or half-board alternatives. As with any package holiday, the total price includes elements beyond the hotel itself, meaning direct comparisons with room-only rates require careful consideration of what is included.

Reviews from Jet2 customers who have stayed at the property frequently mention the convenience of having transfers arranged and the confidence that comes with booking through a well-known UK operator. Some guests note that the all-inclusive option works well for families with younger children, while others who prefer greater culinary flexibility have opted for room-only and explored local dining options nearby.

Labranda Suites Costa Adeje TUI Deals

TUI lists Hovima Suites Costa Adeje under its Costa Adeje accommodation options, explicitly noting the property’s former identity as the Labranda Suites Costa Adeje. The operator positions the hotel within its family-friendly programme, highlighting the buffet restaurant and facilities suitable for guests of all ages. This positioning aligns with the broader TUI strategy of targeting family holidaymakers seeking all-inclusive sun destinations.

The TUI listing emphasises the all-inclusive board basis as the primary offering, with the buffet restaurant serving as the central dining venue. Reviews from TUI customers indicate generally positive experiences, though some guests have reported that evening meal quality varies, with concerns about food temperature and variety recurring in feedback. The operator’s package structure typically includes flights, transfers, and accommodation, with optional extras such as travel insurance and excursion packages available at the booking stage.

TUI Package Features

TUI’s Costa Adeje programme offers flexible booking options, with various departure airports, durations, and board basis choices available for Hovima Suites Costa Adeje. The operator’s website provides guest ratings alongside its own property description, allowing prospective visitors to review both promotional content and verified guest feedback before committing to a booking.

Customers booking through TUI benefit from the operator’s package holiday protections, which in the UK include financial protection through the ABTA and ATOL schemes. This structure means that should the operator experience difficulties, holidaymakers’ bookings and prepaid amounts are protected, providing peace of mind for those committing to advance payments for multi-component holidays.

Labranda Suites Costa Adeje All Inclusive

The all-inclusive option at Hovima Suites Costa Adeje encompasses breakfast, lunch, and dinner at the main buffet restaurant, along with snacks and selected beverages throughout the day. The buffet offers a range of options including themed dinners, a pizza and pasta bar, and a selection of hot and cold dishes designed to accommodate different tastes. Breakfast typically receives positive mentions for variety, with fresh fruit, meats, pastries, and hot items available.

Guest reviews provide mixed assessments of the all-inclusive offering. Positive feedback highlights the variety available at breakfast and the convenience of having meals included, particularly for families with children. However, a significant portion of reviews express disappointment with evening meal quality, citing concerns about temperature, flavour, and consistency. Some guests report choosing to eat outside the hotel despite having paid for all-inclusive, which raises questions about whether the full-board option delivers sufficient value for all travellers.

Board Basis Options

The hotel offers multiple board basis options including room-only, half-board, and all-inclusive. Travellers considering the all-inclusive upgrade should weigh the daily cost against their likely consumption, as local dining in Costa Adeje offers good variety at multiple price points. places to eat near me searches reveal numerous restaurants and cafes within walking distance of the hotel, providing alternatives to the buffet for those seeking different culinary experiences.

Half-board options may suit travellers who prefer to have breakfast and dinner included while retaining flexibility for lunch or evening experiences outside the hotel. Some reviewers recommend half-board as a compromise between convenience and variety, allowing guests to sample local restaurants without committing to every meal at the buffet.

Food Quality Observations

Video reviews and detailed written feedback suggest that food quality at Hovima Suites Costa Adeje has been inconsistent. While breakfast generally receives positive marks, dinner service attracts more frequent criticism. YouTube reviews of the property describe dinner standards as variable, with some guests noting that the pizza and pasta bar performs better than the main hot buffet. The rooftop bar, which operates separately from the main restaurant, receives praise for cocktail quality and views, providing an alternative social space for adult guests.

Those considering the all-inclusive package should plan to arrive at dinner early to access the freshest food, as buffet turnover and temperature management appear to be ongoing challenges based on guest feedback. Speaking with restaurant staff about preferences may also help, as several reviews note that direct feedback to kitchen staff resulted in improved service or alternative options being provided.

The Rebranding Journey: From Labranda to Hovima

Hovima Suites Costa Adeje underwent a name and branding change from its previous identity as Labranda Suites Costa Adeje. This transition represents a significant shift in the property’s market positioning and operational management. Both TUI and Jet2 explicitly reference the former name in their listings, acknowledging that many potential guests may search under the original branding when researching accommodation options.

1. Property operated under the Labranda Suites Costa Adeje brand
2. Transition to Hovima Suites Costa Adeje branding and management
3. Tour operators TUI and Jet2 updated listings to reflect new name
4. TripAdvisor and Expedia listings now feature Hovima branding with former name noted
5. Guest reviews from 2024 and 2025 reference improvements since the change
6. Official property website now operates under hovimasuitescostaadeje.com

Guest feedback from recent stays suggests that the rebrand has brought tangible improvements to the property. Multiple reviewers describe the hotel as having been “done up really well,” with updated furnishings, improved maintenance, and refreshed communal areas noted as positive outcomes of the transition. Some guests who had previously stayed under the Labranda name indicate that their subsequent visits under Hovima management produced significantly better experiences. Guest feedback from recent stays suggests that the rebrand has brought tangible improvements to the property, and you can find Labranda Suites Costa Adeje reviews for more details.

What We Know and What Remains Unclear

The rebranding from Labranda to Hovima is well documented across multiple sources, with tour operators consistently referencing the former name alongside the current branding. However, the specific timeline of when the transition occurred remains unclear, as neither the official website nor major tour operators provide an exact date for the name change. Similarly, details about management structure changes during the transition have not been publicly documented in sources reviewed for this article.

Comparing Major Tour Operators

For UK holidaymakers researching Hovima Suites Costa Adeje, comparing the offerings from different tour operators provides valuable context for making booking decisions. Jet2holidays and TUI represent the two most prominent operators featuring this property, each bringing different emphases in how they present and position the hotel within their respective programmes.

Jet2holidays emphasises the dual-zone concept, with adults-only and family areas highlighted as key differentiators. The operator’s Trustpilot rating of 4.5 from over 243,000 reviews provides third-party validation of the booking experience, while Feefo Platinum status and Which? recommendation add further credibility to the customer service claims. The rooftop bar and adults-only pool feature prominently in Jet2’s description, suggesting a target market that includes couples and groups seeking a more relaxed atmosphere.

TUI positions the hotel more explicitly within its family holiday portfolio, with the buffet restaurant and family-friendly setup serving as primary selling points. The operator’s established presence in the all-inclusive market appeals to travellers who prefer the predictability of having meals included within their holiday cost. TUI’s package holiday structure provides ATOL and ABTA protections that may offer additional reassurance to first-time international travellers.

Regardless of which operator is chosen, guests booking Hovima Suites Costa Adeje (formerly Labranda Suites Costa Adeje) should spend time reading verified guest reviews on TripAdvisor alongside promotional material from tour operators. The combination of professional descriptions and authentic guest feedback provides the most complete picture of what to expect during a stay.

Guest Perspectives and Expert Commentary

“Very clean, spacious and modern rooms. Communal areas, restaurants and pools so clean and tidy. Friendly and helpful staff who can’t do enough for you.”

— Expedia verified review

This review encapsulates the positive experiences reported by a significant portion of guests, particularly those who visited following the Hovima rebrand. The combination of accommodation quality, maintenance standards, and staff attitude features as a recurring theme across multiple review platforms.

“Ignore negative reviews before the Hovima takeover — the property has been done up really well since the new management took over.”

— TripAdvisor verified review

This perspective, echoed across several recent reviews, indicates that the rebranding has delivered tangible improvements that address concerns raised during the Labranda era. Prospective guests searching under either name may benefit from focusing on reviews from the past 12 to 18 months to capture the current guest experience.

“Massive problem with evening meal. We ended up eating out most nights despite paying for all-inclusive.”

— TripAdvisor verified review

This contrasting perspective highlights the importance of reading a range of reviews before booking. While many guests enjoy their all-inclusive experience, others identify the evening meal as an area where expectations are not met. The decision between all-inclusive and room-only may depend on how much weight a guest places on culinary variety versus convenience.

Summary and Recommendations

Hovima Suites Costa Adeje occupies a solid mid-range position in Costa Adeje’s competitive hotel market. The property benefits from a strong location near Playa Fanabe, generally positive guest feedback on cleanliness and staff friendliness, and the dual-zone concept that accommodates both families and adults seeking separate leisure spaces. The rebranding from Labranda appears to have brought genuine improvements, as evidenced by recent reviews from guests who returned after the management change.

Travellers considering this hotel should approach the all-inclusive option with realistic expectations about buffet quality, particularly for evening meals. Booking half-board or room-only may suit those who prefer flexibility and access to the wide range of dining options available in the surrounding area, including local establishments searchable via places to eat near me for those who want to explore beyond hotel dining.

Comparing packages from Jet2 and TUI provides the best approach for identifying value, as both operators offer ATOL-protected package holidays with flights and transfers included. Reading TripAdvisor reviews alongside promotional material gives the most complete picture, with focus on recent feedback to capture the current Hovima guest experience rather than historical concerns from the previous Labranda era. For travellers seeking a 4-star property in southern Tenerife with good beach access and mixed demographic appeal, Hovima Suites Costa Adeje warrants consideration alongside other options in the area.

Frequently Asked Questions